So once we have a Lead Magnet and once someone has requested a lead magnet, they consume it, and then you follow up and present them with something called an Irresistible Intrigue Offer.
There are 7 steps to it and I’m going to walk you through each step and help you do it.
You don't need to make yourself look cool, talk about your expertise, list your credentials, or even use testimonials.
See, you don't need that stuff.
If you can genuinely help people, that’s all you need to do this marketing.