We start with an ad, so you can drive traffic from your Facebook Ad to your Opt-In Page with a compelling offer – your Lead Magnet. We only place that ad in front of people who are already highly likely to be your ideal client. We use the classic formulas that work for your Facebook Ad. When they click on your Ad, then they land on your Opt-In Page.
Your Opt-In Page is just giving away your Lead Magnet, which simply demonstrates that you can help them by actually helping them move towards their desired result. We use a winning page layout to get the most opt-ins from your traffic and a formula for creating your Lead Magnet. This gives the perfect stuff to the perfect people instantly and that sets you up for the next step in this process.
So once we have a Lead Magnet and once someone has requested a lead magnet, they consume it, and then you follow up and present them with something called an Irresistible Intrigue Offer. There are seven steps to it and I’m going to walk you through each step and help you do it. You don't need to make yourself look cool, talk about your expertise, list your credentials, or even use testimonials. See, you don't need that stuff. If you can genuinely help people, that’s all you need to do this marketing.
When they request an appointment to talk to you, they fill out a form with some questions on it, so that you know if you can immediately help them by giving them your very best work. So you really have lots of information on these people, and you check out that information. You only schedule appointments with them after you’ve read their answers and after you’ve checked them out and determined that it would be easy to help them.
So before you ever speak with them, you’ve already got a general idea of what you're going to tell them and how you're going to advise them in this process that I’m going to show you. This process is called the Collaborative Close. This is the friendly way to turn people who have gone through your irresistible intrigue process into paying clients immediately. You can close your sales on the phone, or you can close them in person, you can do it in a webinar, you can do it from the stage if you want to, and you essentially do it by not selling. There’s a scripted structure to follow, and I’m going to walk you through it.
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